![]() Use both positive and negative frames in your questions. When deciding how to phrase questions and statements, it’s important to ensure that they are easily understood and do not bias your respondents in one way or another. Using a mix of both can keep your participants engaged and attentive during your survey. Phrasing as questions vs statementsīoth statements and questions are often used in Likert scales. ![]() ![]() Each question may measure a separate component of that overall topic.įor example, if you want to assess attitudes towards environmentally-friendly behaviors, you can design a Likert scale with a variety of questions that measure different aspects of this topic. Frequently asked questions about Likert scalesĪ Likert scale is made up of 4 or more questions that assess a single attitude or trait when response scores are combined.Strengths and limitations of Likert scales.
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